Inbound marketing – If your business finds it difficult to attract the right customers/buyers, there’s something wrong with your existing tactics and you need to change that.
If it attracts, but they never get to patronize you or stay, you need to take a drastic approach to change the narrative, it’s beyond your usual practice, repeating the same mistakes over and over has never and will never guarantee a different result.
Introducing “Inbound marketing,” a strategy to adopt in 2020 for great success.
Understanding the concept “inbound marketing?”
This is the practice in which businesses or publishers use targeted content to reach their intending customers/consumers, who thereafter key in, make purchases from such businesses.
It involves publishing content aimed at convincing or encouraging a reader to buy from you, this method of marketing has taken over the internet space, and those who adopt this approach had since been reaping the benefits.
With inbound marketing, you attract customers to your business rather than you going out for them, with this approach, you attract the attention of your prospects which most often results to lead generation.
In this guide, I will show you a list of strategies you can adopt to get your brand in the right domains for maximum impact and brand awareness.
Inbound marketing strategies that will enhance your business growth.
1. Tell stories
Is storytelling an inbound marketing strategy, sure it is?
People love stories, they are thrilled to read about something similar to what they’ve felt or experience, storytelling is a very powerful tool for a content creator, it endears you to your audience almost immediately.
Modern information consumers want more than just mere data, people get accessible news on their own, the more promotional line they see in a text, the faster they stop reading it, this is why storytelling is a win situation for any marketing campaign according to Jeffbullas.
2. Master and use statistical data
Data is undeniably one of the best ways to convey your thoughts, ideas, and business to the would-be buyers, there’s this relationship between data and facts.
Data gives an ideal case situation, when you employ data as an inbound marketing tool, ensure it is verifiable and void of any form of ambiguity.
Data tends to clear doubts if any, it puts your business in the driving seat ahead for leads, which most importantly drives business.
Reading through data ensures you win a level of trust, marketers who master the use of statistical data are more successful in winning new businesses.
Assuming I want to promote financial inclusion in Nigeria, I may start with a data thus:
“Only 49% of the Nigerian adults have bank accounts, this is considered to be very poor citing the Nigerian population of about 200 million people according to the Global Findex database report.”
Whoever comes across this as a headline especially of Nigerian descent would like to know more, thus attention has been secured which you should go ahead and leverage.
3. Adopt on-site content marketing
Reliable data has shown that over 82% of marketers who blog see positive Return-On-Investment, for their inbound marketing. Marketers that prioritize blogging are by far more likely to succeed.
You should blog constantly on your website, this will enable you to keep visitors and buyers who are always visiting your website, as you get to furnish them with new ideas and development.
Having identified your business goals and objectives, dishing out a piece of blog content that complements the interest of your customers and readers is a great way to win reliable patronage. It works like magic.
4. Search Engine Optimization
Google is the biggest search engine, your ability to optimize your blog content in line with Google approval and dynamics gives you an edge. Your content passes through enormous competition to finally get listed on search engines.
Have you cared to know why some websites in your niche appear on top of the search query always, while your own business is nowhere to be found?
A lot of factors surrounding Search Engine Optimization gave birth to this.
Search Engine Optimization is the practice of publishing your blog/website content in such a way that Google can index it easily, then rank you for such keywords.
Elements of Search Engine Optimization
These are parameters that surround Google’s taste and approval strategy, which when abide by ensures that Google and other search engines crawl, index, and rank your website.
Keyword Research – For every topic, you would like to write and get published on your website, it’s basic for you to do proper keyword research on such a topic. Keyword research gives you first-hand information about the topic you’re about to write and what your buyers and readers are looking for on search engines.
The truth is, you will be wasting your time writing blog content that only your family members will get to read afterward without doing proper keyword research.
Keyword research will give you the following information about the topic:
- Search popularity is otherwise known as search volume – if you write 100k words on a topic or keyword no one has an interest in, it’s a mere waste of time. Keyword research will tell if such a topic or keyword has potential or is viable. Once a keyword has a good search volume, it’s a green light, otherwise back-off.
- Competition – If a keyword is highly competitive, you may not rank for it. It’s ideal to go for keywords with high search volume but low competition. The number of factors determines who ranks for a high competition keyword.
Factors that determine who ranks for a keyword.
- Domain age: A website with an older domain age will most likely rank for a high competition keyword than a new domain.
- Domain Authority (DA) – This is a search engine ranking score developed by Moz, which predicts how well a website will rank on search engine result pages (SERPs).
Keyword Preferences suggests you will most likely rank for a long-tailed keyword than a short keyword.
Having carefully picked a keyword with high search volume and low competition, your keyword should appear in the following areas in your content for maximum efficiency and ranking as well.
Your keyword should appear in the following areas:
- Beginning of the content
- In strategic places in the body of the content, avoid keyword stuffing though.
- In the last paragraph.
With the aid of the YOAST content optimizer, a WordPress plugin, your keyword should appear in the following areas while publishing from your dashboard:
- At the beginning of the SEO title
- At the content title
- At the Meta description
- At the focus keyword phrase column
Read also: How to do keyword research Here
5. Guest publishing
Guest publishing or contribution has proved to be a veritable inbound marketing strategy every business owner must strive to adopt.
Guest publishing involves getting your content or business information published on an authority website in your niche.
Assuming your business is published on a website that commands over 50,000 daily page views or visitors, it will sure make a significant impact, your business will get to be seen by many which is a reasonable fraction, the majority are bound to take action or follow your link to your business website.
You can do this best by sponsoring a post, banner ads, link text ads, etc as your preference is, rest assured it will have a significant impact on your business and brand awareness.
Intelligent marketers understand the importance of this practice and have reaped the benefits over and over.
Listed above are just a few of the inbound marketing strategies that will sure be predominant in 2020, adopting and keying into them will sure define a good ROI.
Over to you now, are there strategies you think I should have mentioned kindly join the discussion using the comment box below?