SEO checklist – Kunle happens to be a very good writer who plays with words at ease, you’ll sure understand what I mean if you’d ever come across any of his articles.
He’s this type of guy that every writer wants to measure up with, too exceptional to say the least, this prompted him into creating his first blog on popular idea, an opportunity he believes will see him express himself to a larger audience even.
Like a dream come true, he had his blog set up the right way, overwhelmed by this height he commenced content creation without further ado.
How does it feel to spend hours/days writing a blog post, then publish and wait patiently only to find out that nobody gets to read a paragraph from it, occasional visitors to your blog/website sometimes may just be your family and friends?
Now that’s bad business, this was exactly the situation Kunle finds himself afterwards, his motivation, energy and commitment almost came to a halt before he even gets started, what can be more like a pipe dream.
This brings into perspective a biblical concept: “A lamp should not be kept under the table” it should be positioned on-top of the table to shine forth its brightness, this is applicable to a quality blog content.
Learning point from this story, “Kunle was just a good writer, but not a good SEO writer.”
Yes! You heard me say that, writers are not hard to come by, but there are few SEO writers, the moment you crack the SEO code as a writer, you will throw open the floodgate of traffic/readers to your blog/business website.
That said I will walk you through SEO checklist you should watch out for before publishing your post if you ever want your article to be indexed and ranked on Google for maximum traffic.
Are you ready? Here we go……
1. Do a keyword research before writing
As a business/blogger, you must master the act of keyword research fervently before putting up words for publication.
The idea is this, keyword research gives a first-hand information on what your audience are after on search engine, without which you will end up hitting the wrong goal post.
Understanding your audience pain point and solving it are two different ideas, proffering a solution hugely relies in understanding what keeps your readers on their nerves, particularly why they are searching.
Keyword research is the practice wherein you explore and identify key phrases or clauses your readers type on search engine, which return searched terms from which they click and read from the web page.
In a situation where a reader could not find the exact match for search terms, such reader keeps interchanging phrases until Google comes up with articles that match such query.
By implication, you stand a great advantage to rank and attract readers when you write a post around a much sorted after keyword.
On a lighter note; keyword research provides you with specific search data that can help you answer certain questions, find products or sellers on the internet.
Read also: Effective Facebook maraketing strategy
For example, before I decided to write this piece, I did my keyword research around a number of key phrases to finally settle for the article you are reading at this time.
The very keyword I targeted is “SEO checklist.”
From what I discovered, it has a “High search volume and a low competition,” exactly what I was looking for so I settled for it.
The below diagram represents Google keyword planner, a perfect tool for viable keyword research.
From this keyword trend as seen here, I was able to understand that “SEO checklist” will make a viable keyword, I settled for it without any doubt knowing quite well that I’ll rank for it.
There lies the point number one.
2. Write a seductive but reliable post title
Creating a magic headline should form part of your content routine if you want to attract more readers/clicks to your content.
Captivating headline may be compared to product packaging/design. At some points, you’d sure patronize a brand for a particular product, having fell in love with its packaging or design, so does readers to a seductive headline.
By this task, you must have the ability to capture a reader’s attention in a quick glance.
According to Copyblogger, 80% of your visitors will read your headline, but only 20% will go on to finish the article. Why risk this 20% with uninspiring headline?
How do you write a headline that attracts clicks?
Off to number three then…
3. Have a perfect introduction
Your choice of words determines how far you can engage a reader, this is why you must be particular about how you choose to start an article.
A number of strategies had prove to be helpful in my journey as a content marketer, it won’t be a bad idea for you decide to take advantage of them.
- Start your introduction with a question; this strategy speaks directly to your audience, hereby an attention grabbing technique that’ll always yield the required result. Ask mind bugling and thought provoking questions, keep it low and ensure it fits in directly the subject of discuss.
- Tell an interesting story; story telling as attention grabbling technique has been and will never be out of fashion in content creation. People will always want to know a thing they probably didn’t know initially. Stories are just way entertaining and flow with human intelligence center.
- Use accurate data and analysis to drive home; data says it all especially when it appears new and logically correct, it awakens interest and a desire to explore what has been.
There lies number three
4 Do your on-page SEO
On-page SEO is a branch of Search Engine Optimization that contributes to overall SEO performance of a blog post and a website generally.
On-page SEO starts from:
- Your content formatting, it’s very helpful to develop your content in a way it can easily be read. Most readers do not have time to go through your blog post word by word, all they do is scan the content quickly for particular ideas. You should write in a way that aids these readers otherwise they’ll just land and leave which invariably increases your bounce rate.
How to format your content:
- Use headlines for subheadings
- Use bullet points
- Introduce short paragraphs for clarity, readers are easily bored with lengthy words in a single paragraph.
- Use full stop, coma, question mark etc where applicable to control reader’s airflow.
- Ensure your keyword appears at strategic points naturally, do not stuff it, Google will penalize you.
Other on-page SEO strategies are:
- Link your latest post to old related post naturally, especially where it can serve for further reading to create a perfect understanding of the topic. This is called internal linking, very vital to rank.
- Download and install YOAST plugin for SEO on your dashboard, it helps in setting up your content for optimization.
- Link to relevant content in authority websites
- Ensure to have the post keyword at the focus keyword phrase column
5 Add an alt text to your featured image
Just add the post keyword at the alt text column, having completed these you’ll be good to hit the road in no particular order.
Ranking for a particular keyword may not be that difficult with the right strategy, here’s an SEO checklist that’ll invite Google to your blog/business website, by implication open the floodgate of traffic for leads, readers etc.
Are there other areas of concern? Share your blog/content publishing challenges let’s get them addressed at once.