Facebook marketing: How to market and sell your product on Facebook
Facebook marketing – As at the first quarter of 2019, available stats proved that Facebook attracts an average of almost 2.5 billion monthly active users.
Again, Facebook is the biggest social network worldwide which has continued to attract new users daily.
It then stands to say that Facebook has a very good potential, a veritable medium for brand awareness and businesses of different ranks to thrive.
Every business build an objective centered at driving customer’s patronage for maximum ROI, Facebook has met and surpassed this with intimidating standard and had since become a business ground for intelligent marketers, to say more, the trend will continue without an end in view.
Benefits of Facebook marketing
To say it loud, over 80 million businesses have a presence on this social network according to Facebook, it benefits these businesses in the following ways:
- It grows brand awareness and drives traffic
- It engages and keeps existing audience
- It drives revenue immensely
- It helps educate your new customers/product launch and reviews
- It provides timely customer support which forms the basis of communication with your greatest assets.
This is to mention just a few, Facebook marketing helps your business in different ways, it makes for already existing audience you should tap into with your marketing skills and expertise. Addressing every department right ensures huge success within a short time-frame.
Getting your products sold on Facebook is an easy task that doesn’t come handy as envisaged, Facebook works with varying metrics in recent times that ensures whatever you post out there is seen by just a few people, which might not really be interested in what you have to sell.
Ever asked what product Facebook sells? Well, do understand that you are the product being sold, in view of this, you should be particular with time spent on Facebook and other social media platforms, it’s your right to leverage these platforms for ,maximum yield.
Ok, with all these awareness about Facebook, how do I get to sell my products?
You can actually start off by doing the following:
Create a Facebook page
Facebook page is a public profile usually created for businesses, brands, celebrities, courses and other organizations.
Contrary to personal profiles, pages do not gain ‘friends’ rather ‘fans’ which are normally people who choose to like such “Page.”
If you gain enough friends on your Facebook profile, you cannot accept friend requests anymore, Facebook instead directs you to create a page.
How to create a Facebook business Page
To drive your business on Facebook, it’s necessary you learn and implement creation of business page, which usually does not involve a difficult task.
Follow the below steps to launch your page by the end of the day.
Step 1. It’s assumed you already have a Facebook profile otherwise visit https://www.facebook.com to sign up
Step 2. Go to facebook.com/page/create
Select the type of page you want to create be it business/brand or community/public figure. In this post, it’s assumed you’re creating a post for business or brand, so click the get started button for the option.
- Enter your business information
- For your page name use your business name or that which people are likely to search for while trying to find your business
- For category; type a word or two that describe your business and see options Facebook will suggest, choose the one your customers are most likely to think of when they think about your business.
- Haven choose your category, the box will expand to ask for a few further details, like your address, phone number etc
- When ready, click on “Continue.” You invariably accepted Facebook page’s group and events policies.
Step 3. Add pictures as it suits your business
You’ll have to upload profile and cover images for your Facebook page. It’s important to create a good visual impression, ensure the photos you choose align and fits into your business/brand, first impression matters.
If you have a recognizable brand, using your logo is probably a safe way to go, once chosen a great picture, click“upload profile picture.”
The next step is to choose your cover image, the image should capture the essence of your brand and convey your brand personality. Once you’ve selected an appropriate image, click “upload a cover photo.”
Step 4. Create a username
This is how to tell people where to find your Facebook page, click “create page @username” in the left menu to set up your URL
Step 5. Add your business details
It is important to fill out all the details in your Facebook page about section right from the start.
To do this,
- Click on edit page info in the top menu. From here you can share all the important information about your business.
- Description- This is few sentences
- Click save changes under each section to mark completeness
Step 6. Tell your story
There’s isn’t much yet to tell customers about your business and why they should engage with your business on Facebook.
There’s a longer section of your Facebook page where you can add a longer description of your business, to access it, click “save more” in the left menu, then click about, then click our story on the right hand side.
Step 7. Create your first post
Before you start inviting people to like the page, you should post some valuable content, you can create yours or share valuable content from thought leaders in your industry.
Ensure whatever you post offers value for your visitors when they arrive at your Facebook page, so they’ll stick around.
Step 8. Publish your page and invite an audience
Your page is now a robust online presence that’ll make potential customers and fans feel comfortable interacting with you, hit the green publish button in the left hand menu.
That’s it, your page is live now and visible to the world, now you need to get some fans.
How to market and sell your product on Facebook
Facebook commands over 3 billion monthly users, targeting and creating awareness for your product on this platform is not a bad idea, being the largest and biggest social media that ever exists.
To leverage this, Facebook has a way of letting you reach other users who may be interested in whatever you’re selling.
Having schemed this carefully, Facebook came up with an advertising metrics called “Facebook ads.”
How to use Facebook Ads
Facebook ad is a special metric that allows you to reach users who may be interested in buying what you sell, just like Google Ads, it controls advertising and marketing.
You may want to ask if it’s profitable to use Facebook ads than SEO with inbound marketing.
The answer is yes and no.
It’s yes when you want instant result on Facebook and no when you are looking up to repeat business at long run.
Of course it will cost you a fortune to use Facebook ads, while inbound marketing with active SEO will not only bring you result, but will make it a continuous one so long your business exists.
Truth be told, you may use a Facebook ad without getting result, a handful of marketers have continued to express their disappointment time after time, this is because they’re getting it all wrong.
I will show you practical steps that will ensure you do not repeat their mistakes by blowing your money without result.
To set up a Facebook ads for your product, a friend of mine Carly Stechas done a great job I totally agree with and will recommend you check it out.
Read: How to run a Facebook Ads: A Step by Step Guide to Advertising on Facebook by Carly Stec.
Facebook marketing is good for your short term marketing needs, however may prove abortive if you fail to adhere strictly to very important metrics like;
- Insights etc
Do well to apply every trick you’ve learnt in the above guide, as questions where in doubt for clarity.
It’s your town and good bye